Own a Primo Hoagies Franchise
Join the primohoagies family and bring authentic, fresh-crafted hoagies to your community. Our proven business model, strong brand recognition, and comprehensive support system make this one of the most exciting franchise opportunities in the United States food industry.
The Primohoagies Franchise Advantage
When you partner with primo hoagies, you're backed by three decades of culinary excellence, a loyal customer base, and a support infrastructure built for franchisee success.
Proven Brand Heritage
Established in South Philadelphia since 1992, the primo hoagies name carries trust, authenticity, and passion that customers recognize and return to again and again.
Comprehensive Training
Our multi-week onboarding program covers food prep, customer service, operations, and business management. You'll be fully prepared before opening day.
Strong Revenue Potential
Our franchisees consistently report strong unit economics. With high-volume lunch and dinner traffic, your location can achieve profitability within the projected timeline.
Marketing Support
Benefit from national brand campaigns, social media assets, local marketing playbooks, and seasonal promotions — all developed by our dedicated marketing team.
Supply Chain Access
Access our vetted network of quality suppliers at negotiated group pricing. Consistent ingredient quality and reliable delivery keep your operations running smoothly.
Ongoing Field Support
Dedicated franchise business consultants visit your location regularly, providing operational reviews, performance coaching, and hands-on assistance whenever you need it.
Primo Franchise Investment Tiers
We offer flexible franchise models to suit different markets and investor profiles. All tiers include the full primos brand support package.
- Food court or kiosk format
- 200–400 sq ft footprint
- Core hoagie menu
- 3-week training program
- Digital ordering integration
- Local marketing toolkit
- Dedicated support consultant
- Full-service restaurant format
- 800–1,400 sq ft footprint
- Complete primo menu
- 5-week training program
- POS & online ordering system
- Grand opening support
- National advertising fund
- Priority field consultant visits
- Premium destination format
- 1,500–2,500 sq ft footprint
- Expanded signature menu
- 6-week immersive training
- Catering & delivery platform
- Multi-unit expansion rights
- Co-branded marketing campaigns
- Quarterly executive reviews
All tiers include a one-time franchise fee of $25,000–$45,000 (depending on format) and an ongoing royalty of 5% of gross sales. Marketing contributions are 2% of gross sales. Investment ranges shown above are total estimates including build-out, equipment, initial inventory, and working capital.
Your Path to Owning a Primos Location
From first inquiry to opening day, our streamlined franchise process is designed to support you every step of the way. Here's what to expect when you join the primo family:
Submit Your Inquiry
Complete the franchise inquiry form below with your contact details, location preference, and investment budget. Our franchise development team will review your submission within 2 business days.
Discovery Call & Qualification
We'll schedule a 30-minute discovery call to learn more about your background, goals, and the market you're targeting. This is a two-way conversation — we want to make sure it's the right fit for both parties.
Franchise Disclosure Document
Approved candidates receive our Franchise Disclosure Document (FDD), which contains all the detailed information about the franchise relationship, financial performance, and legal terms. You'll have 14 days to review it.
Meet the Team & Location Review
Attend a Discovery Day at our South Philadelphia headquarters. Meet the leadership team, tour a flagship location, and finalize your territory. We'll work with you to evaluate and approve your preferred site.
Sign Agreement & Begin Training
Execute your franchise agreement, secure financing, and begin your comprehensive training program. Our support team will be with you through build-out, setup, and your grand opening day.
Grand Opening & Ongoing Growth
Launch your primo hoagies location with our full grand opening support package. From there, our field consultants and marketing team remain active partners in your ongoing success.
Hear From Our Franchise Partners
"Opening my primo hoagies franchise was the best business decision I ever made. The support from corporate is unmatched — they were with me every step of the way from site selection to opening day."
"I looked at many franchise concepts before choosing primohoagies. The brand has authentic roots, loyal customers, and a business model that actually makes sense financially. We hit profitability ahead of schedule."
"The training was thorough and the systems are well thought out. Even as a first-time restaurant owner, I felt confident. Two years in, we're now exploring a second primo location."
Franchise Inquiry Form
Ready to take the first step? Fill out the form below and a member of our primo hoagies franchise development team will be in touch within 2 business days.